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Living the Brand
Mr. Jason Hughes called the two top executives into his office. When they arrived, they stopped short. Standing behind the desk was a striking woman in a mid-length, cream/off-white structured A-line dress. It had a high round jewel neckline, short puff sleeves with structured gathering at the shoulders, integrated side slant pockets, and a flared midi skirt. A wide tan/nude leather belt with a metal statement buckle cinched her waist. Dark brown or tan pointed-toe high-heeled pumps with sleek clear or mesh side paneling completed the look. A silver watch sat on her right wrist, a subtle bracelet on her left, and rings adorned both hands. Looking closely, the two men saw the resemblance. The set of the jaw, the shape of the eyes, the familiar intensity in the gaze-it was Mr. Hughes. Only now the voice that came out was lower, smoother, unmistakably feminine. “Gentlemen,” she said, gesturing for them to sit. “Close the door.” They did. “We’re a cosmetics company,” she continued, resting her hands lightly on the desk. The rings caught the light. “And the problem is simple: as men, you don’t wear cosmetics. You don’t live the product. You don’t feel the texture of the foundation under your fingers every morning. You don’t understand the confidence a perfect lip shade can give, or the way a well-blended contour changes how the world looks at you.” She leaned forward slightly. The dress moved with her, structured yet fluid. “Starting now, that changes. Every executive will transform into a woman-at least during working hours. You will dress in contemporary office apparel. You will wear the cosmetics we sell. Every day. No exceptions. I have already made the change myself. You are looking at the result.” One of the men opened his mouth. She raised a manicured hand. “If you prefer not to, the door is behind you. We will provide a generous severance package and excellent references. But if you stay, this is the new standard. You will live the brand. You will become the brand.” She stood, the pointed-toe heels clicking softly against the floor as she walked around the desk. The flared midi skirt swayed with each step. The resemblance was even clearer up close-same bone structure, same intelligence in the eyes, now framed by carefully applied makeup that made her look polished, approachable, and entirely in command. “Decide by the end of the day,” she said. “I expect both of you back here tomorrow morning… properly prepared.” She returned to her chair, crossed her legs, and waited. The two executives exchanged a long look. The office was quiet except for the soft tick of the silver watch on her wrist. Outside the windows, the city continued as usual. Inside, the rules had just changed. --- Marcus Chen and David Hale stepped out of the office in silence. The heavy door clicked shut behind them. In the elevator, Marcus finally spoke. “She’s serious. Completely serious.” David ran a hand through his hair. “A foot shorter, a hundred pounds lighter, dresses, makeup-every day. I can’t do that. I’m out. I’ll take the severance.” Marcus stared at the floor indicator lights. “I’m staying. The product line is solid. The market’s shifting. If living it is what it takes… fine. I’ll do it.” They agreed to meet the next evening for drinks-same bar, same booth-after David had cleared his desk and Marcus had gone through whatever process waited for him. |